Apple will host its iPhone 17 event on September 9

The wait is over: Apple has announced the dates for its 2025 fall event. The company will unveil new hardware on September 9 at 1PM ET at its Cupertino headquarters. The tag line for the event is “awe dropping,” which doesn’t give a whole lot away.

There has been plenty of speculation already about what will be announced at the upcoming event. The highlight of the iPhone lineup this year is expected to be a new ultra-thin, ultra-light, most likely called the iPhone 17 Air. We’ve already heard rumors about everything from the frame material to the battery for this new offering, so it should be interesting to see whether Apple has managed to keep anything about iPhone 17 Air under wraps to reveal during the event.

The rest of the iPhone lineup will likely follow the usual trends from past years, with a base iPhone 17 model, a flashier iPhone 17 Pro, and a flashier and bigger iPhone 17 Pro Max. Autumn can also be a time for Apple to share updates to share about its accessories lineup, so be sure to tune in if you’re looking for the latest on AirPods or Apple Watch. And we already have the software side of the new wave covered, with iOS 26 introduced during WWDC and a public beta underway.