There was a gimmicky movie screening to see The Long Walk, and now the upcoming Bugonia is doing one of its own.
Anyone living in LA who wants to see Yorgos Lanthimos’ absurdist comedy before everyone else can do so on Monday, October 20 at the Culver Theater at 8 PM. Tickets are free, but there’s a catch: the screening’s for “anyone who is bald, or willing to become bald”—so if you wanna get into the first-come, first-serve screening, you gotta be bald to get in. Show up with hair, and there’ll be an on-site barber starting at 6 PM who you’ll have to let chop it all off to get in. Things don’t stop there: Focus is going to film some of the screening and use it for promotional purposes, similar to commercials for horror movies.
Based on the South Korean film Save the Green Planet!, Bugonia stars Emma Stone as Michelle, a pharmaceutical CEO kidnapped by Teddy (Jesse Plemons) and Don (Aidan Delbis). Conspiracy-pilled as hell, the two have it in their heads that Michelle’s actually an alien who’s come to destroy Earth and while they’ve got her captive, shave her head so she can’t contact her ship. (No, really.) Stone genuinely went bald for the role and if it helps, she called it pretty great back in August to not have her hair.
For everyone else, you can see Bugonia with your hair intact when it hits theaters Friday, October 24.
Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.
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